Strafford Appliance Co. in Dover, NH is an authorized dealer of Serta Products. Serta® is the #1 mattress manufacturer in the United States and a bedding brand leader across the globe. This leadership position reflects a long-standing brand heritage of comfort, a proven track record of meaningful innovation and strong relationships with our retail brand partners. It is one of the most recognized home furnishings brands in the marketplace and acts with honesty and fearlessness to deliver an exceptional comfort experience.
As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. So if you are looking for Serta products in Dover, Durham, Somersworth, Rochester, Rollinsford, Portsmouth, Newington, Madbury, Berwick, North Berwick and South Eliot, or if you have any questions about Serta products, please feel free to call us or simply stop by Strafford Appliance Co. at any time and we would be glad to help you.
Serta Perfect Sleeper®
The Perfect Sleeper is engineered to help solve many of the common causes of poor sleep. Each Perfect Sleeper is designed with a set of unique features to help address the 5 common sleep & mattress issues.
The iComfort Hybrid mattress features EverFeel® Triple Effects™ Gel Memory Foam. The iComfort Hybrid also features advanced Duet® Coil System to create a sleep experience unlike no other.
iComfort® Sleep System
Featuring our Cool Action™ Gel Memory Foam - the world's first memory foam infused with the support and cooling touch of Serta's MicroSupport™ gel.
Designed with an emphasis on comfort and support, Majestic Sleep is an exclusive mattress collection utilizing advanced technology to bring you the quality sleep you deserve.
Mattresses by Size
- All Serta Mattresses by Size
- Twin / Single
- Double / Full
- California King
Mattresses by Comfort
- All Serta Mattresses by Comfort
- Extra Firm
- Ultra Plush